Six main actors’ names head the movie
poster which follows the codes and conventions – this helps to gain a niche
audience for the film and helps the marketing campaign ensuring audience
recognise the big names involved in the film. The yellow text is bright and
noticeable for the audience and is given in bold attractive means to add to the
aenthencity of the poster.
The young girl, who is seen most frequency in the teaser
trailer, is seen in a close up of her sorrowful face. The character makes
direct eye contact with the audience – the camera is faced eye level – which
almost begs the audience to come see the film so the young girl can tell her
story. The fade of this image into the tree creates the idea contrasted to the
teaser trailer of the ‘between world’ that the young girl seems to be stuck in.
The trees leaves creates birds flying into the sunset which metaphorically
suggests a sense of freedom for the young girl – to which the audience hope the
film ends in.
The title of the film, “The Lovely Bones” is printed off the
centre in bold white text. The words ‘lovely bones’ are the biggest of all
words of the poster which helps direct the audience to the metaphor surrounding
the film – lovely connoting something positive or nice while bones connoting death.
The comparison of words grasp the audience’s attention; why is the bones
lovely? The word ‘lovely’ once again stands out among the rest as it appears in
a bolder text putting an emphasis on the noun.
There is lots of small text on this movie poster – the
detail suggests
there was many different companies and
organisations involved in the production of the film.
